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eCommerce
FIVE CHECKOUT MISTAKES QUIETLY COSTING YOU SALES
Lucianize Studio22 July 2026
Traffic is rarely the problem. These small friction points in the buying journey are where most Malaysian online stores lose their revenue.
An online store can look immaculate and still leak sales at the final step. Checkout is where interest becomes revenue, and it deserves more attention than the homepage banner.
The Friction Points We See Most
- Forcing account creation before purchase instead of offering guest checkout.
- Shipping fees revealed only at the last step.
- Too many form fields, none of them auto-filled.
- Limited local payment options such as FPX or e-wallets.
- No visible trust signals — returns, support, secure payment.
Fix The Order, Not Just The Design
Sequence matters. Show total cost early, confirm delivery expectations before payment, and keep the cart summary visible throughout. Buyers abandon surprises, not prices.
We usually recommend measuring one change at a time. A single-step improvement to shipping transparency often outperforms a full redesign.
