Regardless of which industry you are in, a business’s online presence can have a huge impact on its success. Nowadays, there are still many businesses that don’t realize that a majority of their customers will visit their website before making any purchases, going through the products, company profile or even terms and conditions before they take action. While having a strong online presence, particularly having a website, it can help to generate more revenue, directly or indirectly. The main purpose of this article is to list out the importance of a website and make sure that you have a clear picture of how a website can help your businesses. In some cases, some SME businesses are hesitant to digitalize their business because they are not tech-savvy enough or they don’t understand how to manage a website. There are also some companies that will be concerned about the price of the website or hosting. The good news is, we Lucianize Creative are providing affordable solutions to help you digitalize your business. After understanding the importance of having a website, you can talk to us, tell us about your expectations and we will create a plan tailored to your needs.
A website is like your name card or company profile, except it is hosted online, where people can access 24/7. This could increase your credibility, the chances are there will be a few competitors of yours, doing the same thing as you do. In order to stand out among them, not only do you have what they have, you must also have what they don’t – an attractive website. Without having a website, people may question your legitimacy as a business, by having a website gives you an opportunity to make a great first impression and give people the confidence that you are a real business, or a professional business.
Showcasing your brand to your customers is one of the most important key points when having a website, an attractive website plus a memorable branding can let your customer remember you easily. Without having a website, it can be extremely hard for you to compete with your competitors because people can’t find any quality and reliable information easily from your facebook page only.
The chances of getting leads is higher when you have your own website. Once your visitors read through your website and they find that your content or product is interesting, what’s next? They will definitely know how to contact you thanks to the information on your website, or a call to action button to lead them to contact you for your business or service. This will also increase your sales or you can get potential leads which you can follow up next time. Although creating a website has its cost, when you use it correctly, there will definitely be a positive return on investment.
Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.
SAVE YOUR TIME
There are many businesses that will constantly receive messages like “where is your location”, “what is this about?”, “how can this work?” and many more questions that you answered daily. Having a website can solve all these issues, all you need to do is redirect your visitors to your website then they will be able to find all the details on the website. If they have any more questions, then they can contact you and skip all those simple questions.
UPDATES AND ANNOUNCEMENTS
Okay since your website is up 24/7, it is definitely easy to post any announcements to your website. You can keep your visitors up to date on anything related to your businesses.